Logo (2020) and campaign (2022) design for a popular initiative which proposes to introduce the unconditional basic income within Switzerland. The initiative suggests to run a testing phase, in which economic and political parameters will be created and tracked in order to see how the concept is conceivable on a larger scale.

The logo design for “Pilot Project Basic Income Switzerland” (2020) builds on the campaign “Unconditional Basic Income Switzerland” from 2016 and transforms its iconographic circle into new designs in order to underline the investigative character of this particular stage.

For the latest campaign (2022), thinking about questions of equal opportunities, we visualized a world of gambling. An ATM appeared in strategically important locations as a part of an unusual media campaign. Passers-by were invited to withdraw lottery tickets, which could potentially win them a day, a week and a month of basic income.
  • Services
  • Project and campaign management
  • Communication channels
  • Coordination/communication: client and external partners
  • Creative Direction
  • Copywriting
  • Motion design
  • Posterdesign
  • Flyerdesign
  • Prototyping
  • Website
  • Signage design
  • Team ROLE
  • Lea Fischlin Concept and Design
  • Romy Strasser Concept and Design
  • David Iselin Concept and Text
  • Andreas Läber Webdesign and programming
  • Andreas Hänggi Motion Design
  • Client
  • Verein Grundeinkommen
  • In collaboration with
  • Silvan Groher Verein Grundeinkommen
  • Ralph Moser Verein Grundeinkommen
  • External Partners
  • Printoset (CH) Printing