Reseda Gothic — A typeface developed for Reseda's evolving visual identity.
Based on Bell Gothic and its logic of clarity at small sizes, Reseda Gothic was designed as a versatile typeface for a wide range of applications — from headlines to long-form texts and short passages.
To ensure performance at small sizes, ink traps were added. Custom Reseda “a” and “e” are used at larger sizes, while conventional shaping appear in body text. The overall weight was increased to strengthen presence, density, and confidence across the identity. The resulting typeface reflects Reseda’s core values: open and welcoming while balancing humanistic and geometric principles.
- Services
- Concept and Idea
- Project Management
- Customized Typeface
- Publicationdesign
- Team
- Lea Fischlin Project Management
- Nicola Bernasconi Development Typeface
- Philipp Herrmann Mentoring and Mastering Typeface
- Sara Maric Graphic Design Specimen
- External Partners
- DZA Altenburg Printing