Media—but make it Gen Z. 80% of children and young people engage with global news through social media. YouMedia aims to foster media literacy, facilitate peer-to-peer knowledge, and critically evaluate media consumption.
The concept for the visual world is based on a typographic language that is built on generative fonts. The cinematic world immerses hosts and peers in a decontextualized space—offering a stark contrast to the ever-contextualized nature of social media.
- Services
- Creative Direction
- Brand Identity
- Production
- Webdesign
- Prototyping
- Motion Design
- Flyer Design
- Team
- Lea Fischlin Project Management, Concept and Design
- Silvan Possa Concept and Design
- Andreas Läber Programming
- Matilde Ravano Design
- Serafin Gerber Camera
- Matthias Kappeler Postproduction
- In collaboration with
- Franz Fischlin YouMedia
- Norbert Bernhard YouMedia
- Bettina Bertschinger YouMedia
- Priska Amstutz YouMedia